Madagascar 3 gets better-than-expected earnings on it’s opening weekend.
DreamWorks Animation’s sequel to Madagascar earned an unexpected $60.3 million at the US box office last weekend. Madagascar 3: Europe’s Most Wanted hauled in an impressive $75.5 million overseas as well.
While it’s always been said that “sex sells” apparently when it comes to movies it’s more like “family movies” sells.
“The release date worked great for us,” DWA’s chief marketing office Ann Globe told TheWrap Sunday, “particularly for parents.”
Madagascar 3 continues it’s adventure with a gang of refugee New York zoo animals trying to make their way back to the Big Apple by joining a traveling circus in Europe. The famous voices of the animals are recognized as those of Chris Rock, Ben Stiller, Jada Pinkett Smith, David Schwimmer, Frances McDormand, Jessica Chastain, Bryan Cranston and Martin Short.
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